Hope and Pragmatism: Kamala Harris’ Strategy for Winning Voter Support .

Harris is making her closing argument where Trump held his Jan. 6 rally :  NPR

Vice President Kamala Harris is set to hold a pivotal rally on Tuesday near the White House, at the same location where former President Donald Trump urged his supporters to march to the Capitol on January 6, 2021, shortly before the violent attack aimed at overturning the election results. This rally, occurring just seven days before the polls close and 100 days since President Joe Biden withdrew from the race, will be a significant moment for Harris as she positions herself to lead the Democratic ticket.

During the rally at the Ellipse, Harris will call on Americans to “turn the page” on the Trump era, presenting herself as a pragmatic leader focused on results rather than partisan politics. According to a senior campaign official, she intends to emphasize the contrast between her approach and Trump’s focus on creating an “enemies list,” referencing his recent comments about using governmental power against political opponents. In contrast, Harris aims to promote a “to-do list” that prioritizes lowering costs for everyday Americans.

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As Harris campaigns in crucial swing states like Michigan, she is trying to redefine her public image and make her case against Trump. Trump has framed the election as a referendum on the Biden-Harris administration, blaming them for inflation and issues at the border. Polls indicate tight races in several key states that will likely determine the outcome of the presidential election.

Harris’s entry into the race, following Biden’s late decision to step aside, has compressed her campaign timeline. She has been working to introduce herself to voters while distinguishing her platform from Biden’s, especially in areas where she diverges from his policies. This strategy requires balancing the need for clarity on her economic proposals while reminding voters why Trump was ousted in the previous election.

Criticism of Trump’s authoritarian rhetoric has become a central theme in Harris’s closing arguments. She has sought endorsements from former anti-Trump Republicans like Liz Cheney and Adam Kinzinger to attract undecided voters from the center-right. By invoking the events of January 6, Harris hopes to remind voters of the dangers of Trump’s leadership.

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Harris has labeled Trump a “fascist” and accused him of seeking unchecked power during his third presidential run. In a bid to bolster her stance, she has cited comments from former Trump Chief of Staff John Kelly, who described Trump as “certainly an authoritarian” and noted his favorable remarks about Adolf Hitler during his presidency. These assertions have been supported by thirteen other former Trump administration officials.

In response, Trump has derided Harris, labeling her both a fascist and a communist. At the same time, he held a rally at Madison Square Garden to make his own closing arguments, which attracted attention for the inflammatory remarks made by speakers at the event.

While Harris aims to emphasize the threat posed by Trump, there is a recognition among some Democrats that she also needs to deliver a strong economic message to resonate with middle-class voters. Research from a Democratic polling firm indicated that messages focused on economic issues, such as cutting grocery prices and protecting Social Security, resonate strongly with persuadable voters in swing states. Although invoking Kelly’s criticisms of Trump has garnered some attention, economic-focused messaging proved to be more effective in connecting with voters.

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Harris’s upcoming speech represents an effort to marry both of these approaches—addressing the authoritarian tendencies of Trump while also presenting a hopeful economic vision. Her campaign is keen to ensure that the rally is perceived as an optimistic event, particularly with the White House as a backdrop.

As Election Day approaches, the focus will be on whether Harris can successfully communicate her vision for the future, distinguish herself from Trump, and persuade voters to support her candidacy. With the stakes high and time limited, the effectiveness of her message at this rally may play a crucial role in the Democratic campaign’s outcome.

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